Quarter 4

Christmas, Key West Heritage, Partnerships

October, November, December

S’well x Southernmost Beach Resort

Reach out to S’well (or similar style partner) for a collaboration with Southernmost Beach Resort to offer sustainable, stylish water bottles that help guests stay refreshed while enjoying beachside activities in the tropical heat, such as:

  • Co-Branded Water Bottles: Special edition Southernmost Beach Resort x S’well bottles designed with the resort’s tropical colors and branding.

  • Sip & Soak Experiences: Guests can book “Sip & Soak” packages that include reserved beachside lounge chairs and umbrella with a dedicated drink concierge (for drinks in S’well bottles of course).

  • Sustainability Collaboration: The partnership emphasizes sustainability, with both brands focusing on reducing single-use plastic.

November 3-6, 2025

The Key West Heritage Press Trip

Every media we’ve brought to the island has said the same thing: they could spend WEEKS here just to learn about the island’s fascinating true tales and historical significance. In the fall, we’ll bring a group of media to learn what makes Key West so special: its stories. In addition to staying in the Guesthouses (and providing information about this wartime significance and historical inspiration), media will be treated to the best of Key West’s history: haunted tours with Amy, Key West Trivia, island museum tours, and dining where Hemingway (and others) may have sat.

Christmas

Concierge

Let’s double down on the holidays at Southernmost Beach Resort and add a “Christmas Concierge” to the offerings. No need to hire the role - keep it simple and dub Amy (or the Inn Keeper) in this role to meet the holiday needs of all guests… whether that’s providing milk and cookies for families to leave out for Santa, a private Christmas lights golf cart tour, curated in-room Christmas tree, or otherwise, the Christmas Concierge has you covered for all your holiday needs!

Black Friday / Cyber Monday

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Black Friday / Cyber Monday 〰️

Black Friday / Cyber Monday offers continue to be of media interest and are a strong opportunity to drive business for need periods, as the offer is 100% customizable.

Offer to be finalized by mid-October for November pitching.

Short Lead Pitching

  • Avalon Holiday House - Christmas & New Year’s

  • Thanksgiving in Paradise

  • Best Destinations to get in the Holiday Spirit

  • Over the Top Holiday Decor

Long Lead Pitching

  • Where to go in 2026

  • Best Destinations to Watch the Big Game

Looking Ahead

  • 2026 PR Planning

Festivals & Events

  • Oct 17-26 - Key West Fantasy Fest