Quarter 2

Solo Travel, Gen X Influencers, Resort Bar Hop

April, May, June

A Southernmost Bar Hop

With four bars on property, Southernmost has the ideal set up for a resort bar hop. Implement this programming idea as a way for guests to get to know their fellow travelers (flocking). Guests can purchase a pass for the monthly/weekly event and receive a specialty drink at each location during a set time frame.

Solo, But Not Alone

Southernmost Beach Resort - The Perfect “Me-Moon” Retreat

While Southernmost is a great place for a solo guest to relax and disconnect from the world around them, it’s also an ideal resort to connect with other like-minded travelers. By curating specialty resort activities with the solo traveler in mind, Southernmost can take traditional mixers to the next level with a ‘solo’ version of the bar hop to each resort bar, designated yoga classes at the beach, and special events just for those traveling by themselves. A fun and interactive way to meet fellow guests from around the world!

Influencer Visits

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Influencer Visits 〰️

Focusing on Gen X & Beyond

The Gen X and Boomer demographics have been an area of focus for the resort, so DPR will target influencers that fit and speak to these demographics to show off everything that makes the resort wonderful to their audiences. Some suggestions include:

  • 238K followers, 64 yrs, over 60% of audience are 45+

  • 157K followers, 63 yrs, almost 50% of followers are 35+

    Interested in visiting, but needs to confirm 2025 dates.

  • 301K followers, 69 yrs, almost 50% of followers are 45+

  • 74K followers, 59 yrs, over 50% of followers are 45+

  • 129K followers, 56 yrs, over 65% of followers are 45+

  • 88K followers, 42 yrs, almost 50% of followers are 35+

May 12-15, 2025

Southernmost Point Press Trip

Southernmost Beach Resort offers a great variety of amenities and activities to its guests - so much so that many don’t feel the need to venture far from this Southernmost Point to experience the best of what Key West has to offer. DPR will secure a group of 4-5 media in target markets that can enjoy everything on property as well as the plethora of activities and local business partnerships with the resort.

Short Lead Pitching

  • Memorial Day Getaways

  • Get Her Away this Mother’s Day

  • Spring Break Vacations for the Whole Family

  • Local Summer Staycation

  • Summer Roadtrip Destinations

  • Best Places to Celebrate Pride

Long Lead Pitching

  • Labor Day Weekend Destinations

Looking Ahead

  • Begin conversations about Labor Day deals & activations

FestivalS & EVENTS

  • April 18-25 - 43rd Annual Conch Republic Days

  • April 30-May 4 - Key West Songwriters Festival

  • June 5-9 - Key West Pride Week

  • June 28 - 49th Annual Swim Around the Island