Quarter 1

Empty Nesters, Photos, Gender Reveal

January, February, March

Family Ever After

While the wedding day is about the bride and groom, it’s a great chance to let mom & dad know their efforts are appreciated. For an upgrade, wedding packages can include a 3-night vacation after the wedding night for the bride and groom’s parents, which can include things like a congratulatory rum & cigars delivered to the room the night after the event, spa treatments, and sunset cocktails on the pier to toast their new empty-nester life.

Capturing Key West: Smartphone Photography Concierge

Introduce a “Smartphone Photography Concierge,” a position specially designed to help guests learn how to shoot the best vacation photos right from their phone. This concierge will ensure that guests make the most of capturing their holiday memories with tips and tricks for optimal iPhone settings or venturing out with them across the property to identify and have mini photo shoots in the best spots, showcasing both the resort AND the guest!

Babymoon - But Make it a Group Trip

Bringing back the babymoon/baby shower:

We talked about this in 2024… let’s make it happen in 2025. Destination bachelorette trips and destination weddings are already a common occurrence. What’s next in the line up? Destination Baby Showers! Why not take your gal pals with you for the ultimate shower, or baby moon. One last girls getaway!

Alternative: Make it a destination baby reveal trip

Create a package to include:

  • Group buyout rates/accommodations for Guesthouses

  • Mocktail class for the group to create their own mocktails served at the event OR specialty pink and blue mocktails served as a gender reveal

  • Pregnancy photoshoot on the beach for the mom-to-be

  • Prenatal yoga on the beach the morning before the baby shower party

  • Catered Dewey Deck setup for baby shower

  • Matching, customized totes for the party, delivered to room with baby shower amenity for mom-to-be.

Short Lead Pitching

  • Avalon Holiday House - Valentine’s Day & St. Patrick’s Day

  • Girls Trips for Galentines Day

  • Empty Nester Destinations

  • Destination Weddings

  • Group Vacation Destinations

Long Lead Pitching

  • Spring Break Getaways

  • Summer Florida Keys Roadtrips

  • Memorial Day Weekend Getaways from Miami

Looking Ahead

  • Prepping for Q2 Press Trip (May)

  • Secure Q2 Gen-X/Boomer Influencer Visit(s)

Festivals & Events

  • Jan 17-19 - Key West Half Marathon & Runfest

  • Jan 21-25 - Mile 0 Fest

  • Feb 8 - Southernmost Beach Resort “Roots on the Rock” Reggae Festival

  • Feb 9 - Southernmost Beach Resort “Big Game” Tailgate & Watch Party

  • Feb 22-23 - Key West Art & Craft Festival

  • March 24 - Taste of Key West