According to the Transportation Security Administration (TSA), 2024 was a record-breaking year for air travel. December 1, 2024, was the busiest day ever and 2024 also claimed all of the top 10 busiest travel days on record. Travel is on everyone’s mind. So the pressing question from media is “why here and why now?” Travel stories and story angles will need to resonate with would-be explorers and their particular interests and/or behavioral patterns. As marketers and publicity seekers we need to be prepared to answer “Why is this location/hotel/event important or unique and of interest to my readers?”.

With its unique history, location, and variety of activities, Southernmost Beach Resort is perfectly set up to serve a variety of travel seekers this year: from festival hoppers, to cultural tourists, to couples and empty nesters seeking easy and relaxing getaways.

Additionally, the media is inundated with offers, visits and experiences. Editors, freelancers, art directors, even influencers, are booked in some cases, up to six months in advance, so identifying dates for visits, careful planning, thoughtful, curated itineraries, and unique offerings will be paramount to securing the attention of top-tier media.

We also need to be armed with compelling, eye-catching, timely, professional photography. A good photo to accompany a story or pitch can make a difference in securing a key placement, as travelers are more visual than ever.

With that said, we present your 2025 PR Plan. Once again, it lives here on your own personal website and we will refer back to this roadmap often, adjust where needed, and move forward with a clear and defined direction for success ahead.